The Bonjour-Hi controversy

Catherine Shieh

As a language teacher, I like the idea of hearing more languages being spoken everywhere. It translates to a persons’ full linguistic repertoire being used and honoured. However, in Quebec, the act of greeting people in more than one language has become a controversy. It is so well known that Saturday Night Live even made a skit about it.   

According to Van Herk (2018), code switching is a common phenomenon. It is a linguistic resource many communities use to signal a bi-cultural identity. Montreal being in a French province within an English dominant country, complicates the situation. As stipulated by the Charter of the French Language, all workers must carry their activities in French. However, many retail and business workers use the expression Bonjour-Hi, to indicate their fluency in both languages and to provide courteous customer service.

In October 2019, the Quebec government expressed his will to eliminate the bilingual expression Bonjour-Hi in businesses and government services. This statement came after the Office Québécois de la langue française (OQLF), who oversees the preservation of French, revealed that greetings in French dropped from 84 to 75% between 2010 and 2017.  Thus, Simon Jolin-Barette, the minister responsible for the French language, sees this as evidence that the official language of the province is under threat.  

Following Jolin-Barette’s announcement, the Bloc Québécois posted an advertisement on Twitter promoting the alternative expression “Bonjour-HO”. This holiday campaign aims at stamping out the bilingual greeting Bonjour-Hi. However, many people on social media pointed out the that the phrase might not be appropriate because the word “ho” carries a markedly different meaning than Santa Claus’s ho-ho-ho.

In my opinion, the expression Bonjour-Hi is what makes the city of Montreal unique. This greeting should be kept in the same way because it promotes inclusivity and respect for both languages. Our province’s financial resource should not be allocated to separate the anglophones and the francophones any further. Policies should also focus on expanding and not reducing people’s linguistic repertoire. That said, what are your thoughts on the proposed banning of Bonjour-Hi?

References

Gouvernement du Québec. (n.d.). Office québécois de la Langue Française. Accueil – Office québécois de la langue française. Retrieved October 27, 2022, from https://www.oqlf.gouv.qc.ca/accueil.aspx

Québécois, B. (2020, December 13). Avec la campagne “2021. Twitter. Retrieved October 27, 2022, from https://twitter.com/BlocQuebecois/status/1337915163090030596?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1337915163090030596%7Ctwgr%5Ecdecb1b29c9448fb27db955ae6e0d4e1f375c097%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.timeout.com%2Fmontreal%2Fnews%2Fheres-how-montrealers-are-reacting-to-replacing-bonjour-hi-with-bonjour-ho-121420

Sandler, G. (2022, January 12). SNL did a skit about Montreal last night & it was brutal. MTL Blog. Retrieved October 27, 2022, from https://www.mtlblog.com/montreal/snl-did-a-skit-about-montreal-it-was-brutal

Van Herk, Gerard. (2018). What is sociolinguistics? 2e Chichester, West Sussex, UK: Wiley-      Blackwell.

One thought on “The Bonjour-Hi controversy”

  1. I agree that ‘Bonjour, Hi’ is a Montreal staple. It leaves individuals the opportunity to speak and be ‘served’ in the language of their choice. As a bilingual Montrealer, some days I feel like speaking French and others I use French. It depends who I am with as well as where I am! I feel like when I am with my friends who speak minimal French, I’ll lead our conversation and speak French on behalf of the group.
    Additionally, the Bonjour Ho ‘solution’ to Bonjour Hi is so ironic. Did no one who speaks English raise a red flag to this statement?

    Alison D.

Leave a Reply

css.php